that the ethics of a food producer deeply affects the quality of his produce, and it cannot deviate from the fundamental values of honesty, transparency and sustainability; producing a nutrient that will be eaten by someone is a very serious responsibility.
Our ethics are the bedrock of what we do and of what we communicate. By doing so we enrich our clients experience with an emotional awareness that enables them to trust and identify themselves with our work and our oil. This is also an important element of Quality. At the same time, ethics is not physical parameter, it will be reflected in our produce it will define it but yet it won’t be tasted in it!
So, we have to find something common in all of us that can be used as a means of understanding, a sensorial language that we all share and that we can talk to. The ability to sense the freshness of a food is something that is instinctively with us since childhood. We all have it in our DNA, we just need to trust our instinct to detect it. This is why amongst Extra Virgin Olive Oil experts freshness has been pinpointed as a key component of quality.